By Bob Gourley I am often asked about the difference between a fact and a benefit as it pertains to preparing a community association newsletter to tell the story of a community enhancement, such as a new roof. Community association members buy benefits but before they do, they want to know the facts. In construction…
Tag: Newsletter
Maintenance and Construction. Fact or Benefit?
By Bob Gourley Did your community get a new roof this year? Was your parking lot repaved? Was the pool filtration system overhauled? Were your decks replaced? Chances are pretty good that your community either underwent or will soon undergo a major construction or maintenance project. Don’t miss this opportunity to tell the story of…
Capital Reserves and the Future of Your Community
By Bob Gourley I went to see a fortune teller recently. She took me into her reading room and asked me to gaze into her crystal ball. She then predicted my future. “I see wear and tear on your buildings. I see a new roof will be needed. I see aging windows that need replacing….
Using Your Condominium Newsletter to Tell the FHA Story
Using Your Condominium Newsletter to Tell the FHA Story
Communications and Community Governance
By Bob Gourley “That government is best which governs least” – Thomas Paine Thomas Paine was one of the Founding Fathers of the United States and dubbed “Father of the American Revolution” by historians. He was born in 1737 and lived a remarkable life that spanned the American Revolution, the French Revolution, and life in…
"A Thing of Beauty is a Joy Forever"
By Bob Gourley You may recognize the above quote from the English poet, John Keats. Condominiums weren’t around in the early 19th century, so it is fair to say that he wasn’t referring to your community’s newsletter or communication efforts. Nonetheless, I hope you will let his words inspire you as you contemplate transforming your…
Producing an Effective Community Newsletter
Making your newsletter look its best is critical to making it effective.
The Value of Education in Your Communications
Commit to unit owner education. Reward yourself with a better community!
The Cutting Truth about Beautification
I suggest that you use your condominium newsletter, HOA newsletter, bulletin board, and/or website to tell the story.
Tell Me I’m Beautiful!
Beauty isn’t just in the eye of the beholder, it’s also good business.