By Bob Gourley If there is any one common element that gets residents talking and thinking about their condominium or HOA, it is landscaping. The state of appearance in any community association is a direct reflection of its residents and the people responsible for maintaining the look and feel of the property. For most associations,…
Tell Everyone How You Maintain, Protect, and Enhance!
By Bob Gourley Maintain – Protect – Enhance. This is the prime directive for Boards of Directors of Homeowner Associations across the country. By maintaining, protecting, and enhancing the assets of the association, the Board ensures that property values are maximized and owners’ interests are served. The majority of your association’s common fund will be…
Explaining the “Benefits” of a New Roof
By Bob Gourley I am often asked about the difference between a fact and a benefit as it pertains to preparing a community association newsletter to tell the story of a community enhancement, such as a new roof. Community association members buy benefits but before they do, they want to know the facts. In construction…
The Cutting Truth about Beautification
I suggest that you use your condominium newsletter, HOA newsletter, bulletin board, and/or website to tell the story.
Tell Me I’m Beautiful!
Beauty isn’t just in the eye of the beholder, it’s also good business.