By Bob Gourley Have you ever had to foreclose on a neighbor? The word “foreclosure” strikes a note of fear and panic in most people. Typically, foreclosure is only considered when all other possibilities have been considered and no other solution can be found. It is the final remedy an association has to fix a…
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Condominium Newsletters, Websites, Facebook, Twitter and More! Condominium Associations are Communicating Like Never Before!
By Bob Gourley Condominium newsletters have advanced rapidly in recent years. Gone are the days of typewritten and photocopied newsletters. Today’s condominium associations are publishing their condominium newsletters in vibrant colors, complete with stories and photos. No longer limited to printed materials, modern condominium newsletters are designed for both print and electronic distribution. Instead of…
What’s the difference between “Delinquency” and “Delinquent, See”?
Using your condominium newsletter or HOA newsletter to your fellow homeowners so that they accept the need as well.
Explaining the “Benefits” of a New Roof
By Bob Gourley I am often asked about the difference between a fact and a benefit as it pertains to preparing a community association newsletter to tell the story of a community enhancement, such as a new roof. Community association members buy benefits but before they do, they want to know the facts. In construction…
Are you listening to me?
By Bob Gourley How many times have you tried to get an important message across to your community members only to find yourself frustrated with the feeling that nobody is listening? I hear many listening-related complaints from condominium management professionals. These are the items that ail them. Do you suffer from any of the following…
Maintenance and Construction. Fact or Benefit?
By Bob Gourley Did your community get a new roof this year? Was your parking lot repaved? Was the pool filtration system overhauled? Were your decks replaced? Chances are pretty good that your community either underwent or will soon undergo a major construction or maintenance project. Don’t miss this opportunity to tell the story of…
Using Your Condominium Newsletter to Tell the FHA Story
Using Your Condominium Newsletter to Tell the FHA Story
"A Thing of Beauty is a Joy Forever"
By Bob Gourley You may recognize the above quote from the English poet, John Keats. Condominiums weren’t around in the early 19th century, so it is fair to say that he wasn’t referring to your community’s newsletter or communication efforts. Nonetheless, I hope you will let his words inspire you as you contemplate transforming your…
Failure to Communicate Can Lead to a Manager’s Failure
By Bob Gourley Since I work closely with management professionals, one of the more difficult questions I routinely face from community association leaders is how the community should go about the process of selecting a new community association manager. It causes me great concern when I first hear that a community is thinking of changing…
The Value of Education in Your Communications
Commit to unit owner education. Reward yourself with a better community!