By Bob Gourley Whether it takes the form of well written letters, memos, emails, or even an old-fashioned conversation, the ability to communicate effectively is often the difference between having an impact on your audience and having your message simply fall upon deaf ears. Community websites, email, and social media outlets such as Facebook and…
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Elected to the Board… Now, What?
If you think it is simply enough to “do your best” while serving on the Board, you may be in for a rude awakening.
Commit to Unit Owner Education. Reward Yourself with a Better Community!
Dedicate a portion of your condominium or HOA newsletter and website to education on a regular basis.
Landscaping: Let’s Give Them Something to Talk About!
By Bob Gourley If there is any one common element that gets residents talking and thinking about their condominium or HOA, it is landscaping. The state of appearance in any community association is a direct reflection of its residents and the people responsible for maintaining the look and feel of the property. For most associations,…
Are Community Leaders Politicians?
By Bob Gourley According to Merriam-Webster, the word “politician” is defined as follows: 1: a person experienced in the art or science of government ; especially : one actively engaged in conducting the business of a government 2 a: a person engaged in party politics as a profession 2 b: a person primarily interested in…
Keeping It Legal – The Story of Your Community Association’s Attorney
By Bob Gourley Comedian Milton Berle is quoted as saying “Attorneys practice law because it gives them a grand and glorious feeling. You give them a grand and they feel glorious”. While attorneys may be on the receiving end of many jokes, the contribution they make to your community is no laughing matter. Depending on…
Using Your Newsletter to Explain CIOA to Your Community Association
By Bob Gourley Using your condominium newsletter to discuss CIOA with members of your community association can be a vital component to a sound overall communication program. Interestingly, CIOA laws are designed for the protection of individual homeowners. Yet, unless an individual homeowner is aware of the changes to the law or hires an attorney…
What’s the difference between “Delinquency” and “Delinquent, See”?
Using your condominium newsletter or HOA newsletter to your fellow homeowners so that they accept the need as well.
Explaining the “Benefits” of a New Roof
By Bob Gourley I am often asked about the difference between a fact and a benefit as it pertains to preparing a community association newsletter to tell the story of a community enhancement, such as a new roof. Community association members buy benefits but before they do, they want to know the facts. In construction…
Are you listening to me?
By Bob Gourley How many times have you tried to get an important message across to your community members only to find yourself frustrated with the feeling that nobody is listening? I hear many listening-related complaints from condominium management professionals. These are the items that ail them. Do you suffer from any of the following…