By Bob Gourley If there is any one common element that gets residents talking and thinking about their condominium or HOA, it is landscaping. The state of appearance in any community association is a direct reflection of its residents and … Continue reading
Dedicate a portion of your condominium or HOA newsletter and website to education on a regular basis.
Working within the condominium and HOA marketplace since 2004 has allowed MyEZCondo an opportunity to work with numerous businesses that sell goods and services to this highly specialized market niche. Reaching decision-makers in this sector requires targeted and intelligent marketing … Continue reading
By Bob Gourley Maintain – Protect – Enhance. This is the prime directive for Boards of Directors of Homeowner Associations across the country. By maintaining, protecting, and enhancing the assets of the association, the Board ensures that property values are … Continue reading
By Bob Gourley Using your condominium newsletter to discuss CIOA with members of your community association can be a vital component to a sound overall communication program. Interestingly, CIOA laws are designed for the protection of individual homeowners. Yet, unless … Continue reading
By Bob Gourley Condominium newsletters have advanced rapidly in recent years. Gone are the days of typewritten and photocopied newsletters. Today’s condominium associations are publishing their condominium newsletters in vibrant colors, complete with stories and photos. No longer limited to … Continue reading
By Bob Gourley Did your community get a new roof this year? Was your parking lot repaved? Was the pool filtration system overhauled? Were your decks replaced? Chances are pretty good that your community either underwent or will soon undergo … Continue reading
By Bob Gourley I am often asked about the difference between a fact and a benefit as it pertains to preparing a community association newsletter to tell the story of a community enhancement, such as a new roof. Community association … Continue reading
By Bob Gourley Comedian Milton Berle is quoted as saying “Attorneys practice law because it gives them a grand and glorious feeling. You give them a grand and they feel glorious”. While attorneys may be on the receiving end of … Continue reading
Using your condominium newsletter or HOA newsletter to your fellow homeowners so that they accept the need as well.